Rose

Two elderly couples were enjoying friendly conversation when one man asked the other, "Fred, how was the memory clinic you went to last month?"

"Outstanding," Fred replied. "They taught us all the latest psychological techniques- visualization, association- it made a huge difference for me."

"That's great! What was the clinic name?"

Fred went blank. He thought and thought, but couldn't remember.

Then a smile came across his face and he asked, "What do you call that flower with the long stem and thorns?"

"You mean a rose?"

"Yes, that's it!" He turned to his wife... "Rose, what was the name of that clinic?"